GLUE Content is a Melbourne based video content production and animation agency, producing content for some of Australia’s leading companies, brands, agencies and sporting organisations.


Fred IT Group & the Victorian Government

/ / / Fred IT Group & the Victorian Government

Project Overview

Develop a suite of videos to inform health practitioners on the process of installing newly released pharmaceutical software, which will become mandatory in 2019.


The Challenge

How to transform seemingly ‘dry’ software installation content into videos which drive action and maintained engagement for the duration of the video.


The Solution

GLUE Content created 4 short 2D animated videos, which captured informative content in a visually pleasing and concise style. It was agreed the content would be split into 4 videos of max. 90 seconds to ensure viewers watched content from start to finish, and 2D visuals were selected for the ability to link with actual screen shots of the software – therefore demonstrating the ‘real life’ install process.

Client:

Fred IT Group & the Victorian Government

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