Top 3 Reasons to Include Video Content in Your Marketing Strategy
It’s 2018. If you haven’t already implemented video content into your marketing strategy, then you should definitely hop to it! Digital technology has completely changed the marketing landscape, mainly in that it has allowed people everywhere and anywhere the ability to constantly interact with content. Brands now have an obligation to give their consumers what they want, and what do they want? Video content. And when do they want it? Now!
There are numerous reasons you should be using video content in your marketing strategy. Below, we give you three prominent benefits to consider.
Increase your conversion rates
Here’s something to think about: adding a video to your landing page can increase conversion rates by 86%. Why? It’s simple: videos engage with a viewer’s emotions and give you more control over your message. They are powerful in their ability to influence buyer behaviour and convert visitors into leads.
Rank higher in search engines
Search engines absolutely love videos for their ability to quickly capture and retain the most viewer engagement. When you think about the below stats, it makes perfect sense as to why Google ranks video content higher than anything else.
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- By next year, video will represent 80% of all internet traffic
- 8 billion videos are viewed daily
- Youtube is the 2nd largest search engine directly behind Google
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Google searches your site for varied media and likes to see a mixture of photos, videos and text. Most sites have the photo and text combo, but adding in video will take you a step further to get your content in front of a much larger audience. You should see video content as an investment that will significantly boost your SEO ratings.
Boost social shares and engagement
It’s hard to remember a time without viral cat videos and memes. And now, businesses have fully embraced using social media as a platform to build their brand. Social media sites like Instagram and Facebook have proven to be incredibly powerful in building and boosting a brand’s presence by giving them the ability to engage with their audience. Don’t believe us? These stats prove just that:
- There are about 1.47 daily active users on Facebook
- A video on Facebook receives 135% more organic reach than a photo.
- People spend the most time on social media and video viewing when online
Creating and adding your videos to social media sites will put your content in front of bigger audiences, ultimately increasing engagement with your brand through social sharing.
GLUE Content is a Melbourne based video content production and animation agency, producing content for some of Australia’s leading companies, brands, agencies and sporting organisations.