Project Overview

GLUE Content worked with RODA Developments initially to create engaging video content to help lift their brand into a new phase of growth. The construction industry has traditionally not been highly engaged with social media and sophisticated marketing content, so it was a great opportunity to step outside the box and create unique, valuable content. Whilst our client is RODA, our video content really helped to position them as experts in the building and construction field.

The Challenge

Whilst video content has not been extensively used in the building industry, Real Estate does frequently use video content; we were very aware of the ‘stock standard’ showcase videos being used in property marketing, and wanted to ensure RODA content was unique and set a new benchmark in construction content.

The Solution

Over the duration of partnership between GLUE Content and RODA, we have created a broad range of material to suit different purposes. We’ve done segments with builders, architects, home owners, and of course showcased a range of high quality homes. We’ve had Rob (the RO), and Dave (the DA), in studio answering the most commonly asked questions from clients and potential clients. We’ve been backstage when Dave featured on Grand Designs, and we’re currently working through the next 6 months of content. The key message with the RODA success from video content is consistency – frequent, high quality content to keep driving the RODA brand into the future.