GLUE Content is a Melbourne based video content production and animation agency, producing content for some of Australia’s leading companies, brands, agencies and sporting organisations.
Melbourne Rebels engaged GLUE Content to entertain their fan base from gates opening to kick off, throughout the game and at half time.
The Challenge
In a media rich environment, sports fans now expect more from their game day experiences. Create game entertainment which felt relevant and fitting to the existing Rebels fan base (slightly older, white collar), whilst also bringing an exciting, engaging and unexpected energy to attract new, younger audiences.
The Solution
Create wow factor for all ages through high-energy activations, stadium black-outs and roof projections. Clever use of props ensured fans felt part of the game day show. GLUE Content created a one-hour live studio show that ran from gates opening right through to kick-off. A combination of information-based content mixed in with high energy entertainment ensured there was something for everyone at each game. GLUE Content worked with the club sponsors to develop integrated content opportunities. Allowing sponsors maximum game day exposure while driving ROI for the club. To create a weekly immersive content experience for fans GLUE Content produced:
