GLUE Content is a Melbourne based video content production and animation agency, producing content for some of Australia’s leading companies, brands, agencies and sporting organisations.
Explain how new technology will transform the way sales agents and customers interact in a Lexus dealership. Show sales agents at each dealership how the new technology will assist them with sales and streamline the customer experience.
Explaining rather complex technology in simplistic and clear language. As further challenge was the technology-based platform was in concept stage meaning we had to build a futuristic and stylised interpretation of what a dealership would look like should the technology be rolled out.
Using 3D animation, we built a replica of a Lexus dealership, the cars within the dealership and the technology interfaces. A modern take on an explainer video where the viewer is taken through the customer journey with key typography call outs ‘connected’ through technology symbolisation.
Lexus
