GLUE Content is a Melbourne based video content production and animation agency, producing content for some of Australia’s leading companies, brands, agencies and sporting organisations.


How to Home Loan Web Series

/ / / How to Home Loan Web Series

Project Overview

Create an entertaining, honest and comedic content series that speaks directly to young females whilst experiencing the trials and tribulations of purchasing their first home.


The Challenge

Incorporating complex subject matter into honest content about the different ways to get into the property market whilst remaining realistic, entertaining and providing real world advice


The Solution

Tackling one main theme or concept per episode allowed us to not only take our audience on a journey with Jess, but also unpack one major barrier to buying your first home with each episode. This approach led to high engagement across all social channels, allowing us to hit the right target market at the right time with a tailored message.

Client:

REA Group

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