GLUE Content is a Melbourne based video content production and animation agency, producing content for some of Australia’s leading companies, brands, agencies and sporting organisations.
Create visually stunning content displaying the beauty of the 13th Beach Golf Course whilst also capturing the stories and people behind the course, and the breadth of great services the club offers.
The broader challenge for GLUE Content was creating a video which showed more than the beautiful location of the course (given other golf courses also focus on their stunning locations!). At GLUE Content we’re big on working with natural talent and wherever possible utilising unscripted and candid footage; however many people aren’t experienced with being on camera. We take it upon ourselves to help our talent feel comfortable, so we get great, authentic, content.
We showed the avid golfer the golf course from a different perspective. Most golfers are unaware a team of over 30 staff work from 4.30am to prepare the course prior to the first tee off time each day. Through the staff we see the exceptional landscape, the love and attention the course receives and a glimpse into the community of 13th Beach. These videos were so successful they were featured on several publications including Golfers Digest, Tourism Victoria sites and other golf publications, resulting in a huge amount of free publicity.
13th Beach Golf Course
