Why the Consumer Loves Video – Part 1
Post by Felicity Whelan, Managing Director – GLUE Content It’s already been well established that 2017 is the year of the video. Just like Shakira’s hips, the stats don’t lie. However, with more people than ever engaging with the medium, it’s important to understand
Video & YouTube
Post by Felicity Whelan, Managing Director – GLUE Content When the average consumer hears ‘video social media’, generally the first thing that comes to mind is YouTube. Partly responsible for making videos accessible, the film-based phenomenon makes it incredibly easy to upload whatever
Video For Small Businesses
Post by Felicity Whelan, Managing Director – GLUE Content Back when video technology was still emerging, and the equipment and skills needed, hadn’t hit ‘High Street’, the medium was branded with an expensive price tag for small businesses – and rightly so! With
The Rise & Rise of Virtual Reality
Post by Felicity Whelan, Managing Director – GLUE Content It’s pretty clear by now that video is the way of the future. Now that it has an established foothold in the media landscape, tech gurus, media mavens and advertising executives are looking for
2017: The Year of Video Marketing
Post by Felicity Whelan, Managing Director – GLUE Content There’s no denying that when it comes to content marketing, video is up there with one of the best mediums to get your point across. Consumers’ attention spans are reducing and so
Video Content Production Trends in 2017
Post by Felicity Whelan, Managing Director – GLUE Content It is that time of year again where we finally start to slow down and enjoy a few (or more) drinks to celebrate the conclusion of another busy year with clients, friends and family.
Why the Brain Likes Video Content and How That is Good for Marketers?
Post by Felicity Whelan, Managing Director – GLUE Content Do you need some juicy video marketing statistics or some hardcore science to help get your video marketing budget increased? Then be warned, the below may make you a bit giddy inside. According to Brightcove,
Advantages of Outsourcing Content Creation to a Video Production Agency
Post by Felicity Whelan, Managing Director – GLUE Content Should you outsource your content creation? As consumers demand digital video content to be present on their favourite brands socials, it has become increasingly difficult for internal teams to consistently produce unique, quality content that
The Growing Importance of Social Media Video Content
In today’s ever-connected world, it couldn’t be more important to leverage social media to it’s full potential. Your audience is never offline – constantly on their smartphones, tablets and digital devices, demanding constant attention and fresh, engaging, regular content. According to
7 Tips To Becoming A Pro Public Speaker
Post by Felicity Whelan, Managing Director - GLUE Content Public speaking can be one of the most physically and mentally challenging things you will put your body through. Before you hyperventilate lets take you through our top seven tips for public speaking. Relax