As algorithms continue to dominate how we make content, the actual purpose behind social media marketing can easily be forgotten. Likes, comments and shares are great – but conversions are the goal. For most small businesses, the purpose of working tirelessly at

“Gone are the days where one size fits all!” notes GLUE Content company founder Felicity Whelan. Marketers like nothing more than new buzzwords, and the latest phrase to go big is ‘transmedia’. Need a bit of help to understand what

When to post, what to post, where to post - these are the questions digital marketers ask themselves every day. The tricky thing is, there isn’t anyone answer. There are so many factors that dictate how we plan a digital