You’ve made a really great video and posted it online. Now...all you have to do is relax and watch the views, likes and shares stream in. As much as we want these sweet words to be the truth, it isn’t the way video content marketing works. You probably know this...

It’s 2018. If you haven’t already implemented video content into your marketing strategy, then you should definitely hop to it! Digital technology has completely changed the marketing landscape, mainly in that it has allowed people everywhere and anywhere the ability...

So, you’ve identified the need for the expertise of a creative agency (we’re hoping it’s us), but what do you do now? The first step that you need to take is to put together a detailed brief which effectively communicates what the job entails. Briefs can be confusing...

What Instagram TV means for video   The launch of Instagram TV, or IGTV for short, opens up a whole new set of possibilities for brands trying to connect with their social media audiences. With the option to produce and publish both horizontal and vertical videos up...

Building Brand Relationships Through Content   A users relationship with a brand begins from their very first interaction and grows stronger with every subsequent piece of content. This is why establishing and carefully managing a well thought out content plan for...

Video Marketing Trends in 2018 An unprecedented combination of new technology and society’s rapid acceptance of boundary pushing trends will see video marketing continue to grow in 2018.   According to a 2017 study by Wyzowl, 99% of businesses say they’ll continue to...

Post by Felicity Whelan, Managing Director – GLUE Content.
There’s no denying that technology continues to develop at break-neck speeds, with new hardware, software, applications and solutions appearing every day. Just one of these concepts is augmented reality…

Post by Felicity Whelan, Managing Director – GLUE Content There’s no slowing down the technological revolution of the 21st century. From smartphones and video conferencing to automation and virtual reality, machines and the software behind them only continue to...

Post by Felicity Whelan, Managing Director – GLUE Content Looking beyond the Instagram square: Using vertical video on social media platforms When Instagram was first released, the square crop was its hallmark feature, a marker of every photo that had been posted on...

Post by Felicity Whelan, Managing Director – GLUE Content After a few years of incremental success, video has well and truly hit its stride, and is experiencing success like never before. While it’s all well and good to recognise that the medium is performing...

Post by Felicity Whelan, Managing Director – GLUE Content It’s already been well established that 2017 is the year of the video. Just like Shakira’s hips, the stats don’t lie. However, with more people than ever engaging with the medium, it’s important to understand...

Post by Felicity Whelan, Managing Director – GLUE Content When the average consumer hears ‘video social media’, generally the first thing that comes to mind is YouTube. Partly responsible for making videos accessible, the film-based phenomenon makes it incredibly easy...

Post by Felicity Whelan, Managing Director – GLUE Content Back when video technology was still emerging, and the equipment and skills needed, hadn’t hit ‘High Street’, the medium was branded with an expensive price tag for small businesses – and rightly so! With only...

Post by Felicity Whelan, Managing Director – GLUE Content It’s pretty clear by now that video is the way of the future. Now that it has an established foothold in the media landscape, tech gurus, media mavens and advertising executives are looking for developed ways...

Post by Felicity Whelan, Managing Director – GLUE Content There’s no denying that when it comes to content marketing, video is up there with one of the best mediums to get your point across. Consumers’ attention spans are reducing and so content that is both...

Post by Felicity Whelan, Managing Director – GLUE Content It is that time of year again where we finally start to slow down and enjoy a few (or more) drinks to celebrate the conclusion of another busy year with clients, friends and family. This much-needed headspace...