Here’s Why No One is Watching Your Video Content
You’ve made a really great video and posted it online. Now
Top 3 Reasons to Include Video Content in Your Marketing Strategy
It’s 2018. If you haven’t already implemented video content into your marketing strategy, then you should definitely hop to it! Digital technology has completely changed the marketing landscape, mainly in that it has allowed people everywhere and anywhere the ability
7 tips for creating the perfect digital agency brief
So, you’ve identified the need for the expertise of a creative agency (we’re hoping it’s us), but what do you do now? The first step that you need to take is to put together a detailed brief which effectively communicates what
What Instagram TV means for Video
What Instagram TV means for video The launch of Instagram TV, or IGTV for short, opens up a whole new set of possibilities for brands trying to connect with their social media audiences. With the option to produce and publish both
Building Brand Relationships Through Content
Building Brand Relationships Through Content A users relationship with a brand begins from their very first interaction and grows stronger with every subsequent piece of content. This is why establishing and carefully managing a well thought out content plan for your
Video Marketing Trends in 2018
Video Marketing Trends in 2018 An unprecedented combination of new technology and society’s rapid acceptance of boundary pushing trends will see video marketing continue to grow in 2018. According to a 2017 study by Wyzowl, 99% of businesses say they’ll continue to
The Benefits of Augmented Reality for Businesses
Post by Felicity Whelan, Managing Director – GLUE Content. There’s no denying that technology continues to develop at break-neck speeds, with new hardware, software, applications and solutions appearing every day. Just one of these concepts is augmented reality
Challenges of Augmented Reality for Businesses
Post by Felicity Whelan, Managing Director – GLUE Content. Augmented reality continues to rise in popularity as businesses come to realise its potential. From retail to manufacturing, the new technology has plenty of applications and with the hardware only getting better
Augmented Reality in 2018: Enhancing the Consumer Experience
Post by Felicity Whelan, Managing Director – GLUE Content There’s no slowing down the technological revolution of the 21st century. From smartphones and video conferencing to automation and virtual reality, machines and the software behind them only continue to improve, all with the
Using Vertical Video on Social Media
Post by Felicity Whelan, Managing Director – GLUE Content Looking beyond the Instagram square: Using vertical video on social media platforms When Instagram was first released, the square crop was its hallmark feature, a marker of every photo that had been posted on its