MELBOURNE’S LEADING FAN ENGAGEMENT SPECIALISTS
FAN ENGAGEMENT FOR CLUBS
GLUE Content produces live in-stadium content to entertain your game day audience and generate strong fan engagement throughout the day. We tailor an entertainment solution to fit any code, club, event or exhibition. We manage the whole production process, from concept development, scripts, run-sheets, pre-production arrangements, external supplier management, game day presentation, motion graphic creation and music. We pride ourselves on being easy to do business with and go above & beyond to exceed our client’s expectations.
We produce effective fan engagement and sports entertainment that is multilayered to generate talk-ability both at the stadium, online & in the social sphere.
WHY IS FAN ENGAGEMENT SO IMPORTANT?
In a content and entertainment rich society, fans demand more from their game day experience. They want less downtime & more entertainment, more interactions, greater accessibility to sporting talent, multilayered social media experiences, competitions and content. In Melbourne’s sports crazy city where clubs have to compete against other codes for spectator traffic, game day entertainment has never been more critical. Clubs need to get ahead of their competitors, adapt, change and do things differently.
STADIUM ACTIVATIONS FOR BRANDS
Seamless execution of activations ensures maximum engagement and return on your investment. We help brand and organisations bring their game day activations to life. When 90,000 eyes are on you, you need to get it right!
WHAT WE DO FOR BRANDS
- Management of approval process for AFL, NRL, ARU
- Management of stadium approval process for Etihad, AAMI Park, MCG, Rod Laver
- Strategic planning and creative concepts
- On field activations, concourse activations and stadium branding
- Third party contract management
- Scripting and run sheet creation
- Briefing documents for Game Day production crews
- Sourcing of sets, props and branding collateral
- Equipment (cameras, audio, lighting, set construction, rigging, labouring crew)
- Talent management
STADIUM ADVERTISING CONTENT & LED ANIMATION
We can advise on best practice creative to ensure your brands ELD advertising is clear and legible both when you see it on ground and during the broadcast.
- Animations foe LED screens around the stadium
- TVC production for large screen formats
- Extensive knowledge of all stadium specs around Australia
WHAT WE DO
- Concept & Strategic Concept Development
- Sponsorship Opportunities (ROI)
- Social Media Integration
- Online Streaming & Online Activations
- Branded Content Opportunities
- Strategic Growth Strategy for Fan Engagement
- In Stadium Advertising
- LED Animations
- On Field Brand Activations
- Concourse Activations
- Stadium & Sporting Code Approval Management
- Full Crew, Production & Implementation – let us do the hard work for you!