Video For Small Businesses

Post by Felicity Whelan, Managing Director – GLUE Content Back when video technology was still emerging, and the equipment and skills needed, hadn’t hit ‘High Street’, the medium was branded with an expensive price tag for small businesses – and rightly so! With only...

The Rise & Rise of Virtual Reality

Post by Felicity Whelan, Managing Director – GLUE Content It’s pretty clear by now that video is the way of the future. Now that it has an established foothold in the media landscape, tech gurus, media mavens and advertising executives are looking for developed ways...

2017: The Year of Video Marketing

Post by Felicity Whelan, Managing Director – GLUE Content There’s no denying that when it comes to content marketing, video is up there with one of the best mediums to get your point across. Consumers’ attention spans are reducing and so content that is both...

Video Content Production Trends in 2017

Post by Felicity Whelan, Managing Director – GLUE Content It is that time of year again where we finally start to slow down and enjoy a few (or more) drinks to celebrate the conclusion of another busy year with clients, friends and family. This much-needed headspace...

Why the Brain Likes Video Content and How That is Good for Marketers?

Post by Felicity Whelan, Managing Director – GLUE Content Do you need some juicy video marketing statistics or some hardcore science to help get your video marketing budget increased? Then be warned, the below may make you a bit giddy inside. According to Brightcove,...

The Growing Importance of Social Media Video Content

In today’s ever-connected world, it couldn’t be more important to leverage social media to it’s full potential. Your audience is never offline – constantly on their smartphones, tablets and digital devices, demanding constant attention and fresh, engaging, regular...

7 Tips To Becoming A Pro Public Speaker

Post by Felicity Whelan, Managing Director - GLUE Content Public speaking can be one of the most physically and mentally challenging things you will put your body through. Before you hyperventilate lets take you through our top seven tips for public speaking. Relax...

7 Tips for Filming an Interview on a Smartphone

Post by Felicity Whelan, Managing Director - GLUE Content The video production industry is changing rapidly. As technology progresses, there is a lot a savvy person can film and edit themselves without having to rely on professionals. It isn’t enough for video...

85% of Companies Realise Success with Video Marketing

Post by Felicity Whelan, Managing Director - GLUE Content Ascend2 recently conducted a Video Marketing Strategy survey online which had 280 respondents all of whom are US and international marketing, business and sales professionals representing a variety of...

Thinking of starting your own business? Why?

Post by Felicity Whelan, Managing Director - GLUE Content As a business owner who has transitioned into the ‘30-something’ life bracket I’m amazed at how often people tell me they’d love to run their own business. Running your own business is one of the most...

What Sets Attention Grabbing Videos Apart from the Rest?

Post by Felicity Whelan, Managing Director - GLUE Content A recent research study published by Cisco showed that online video will account for 80% of internet traffic by 2019. Marketers have therefore heeded the call to up their game and tap into this strategy. And...

What to Wear on Camera in 8 Simple Steps

Post by Felicity Whelan, Managing Director - GLUE Content You have just been asked to represent your organisation in some form of video content. What could this mean? YOU above all others have been selected. Perhaps this is the validation you’ve been waiting for,...

Who should represent your brand in your video production?

Post by Felicity Whelan, Managing Director - GLUE Content One thing is certain, video content and interactive media are playing a dominant role in how all companies position and promote themselves online. As a video production company based in Melbourne and packed to...

3 Ways Social Video Marketing Can Propel Your Brand

We’ve all heard about using video as part of our marketing strategies, but have we heard of social video marketing? The reasons why videos go viral is because of the constant sharing, tweeting, commenting and liking of the content. If we can encourage our audience to...

How to create video content like a professional in 6 steps

Post by Felicity Whelan, Managing Director - GLUE Content 1.Tell a story and keep it short So much of really good video content comes down to how well you can engage, entertain or instruct you audience. Be clear and concise in your messaging and where possible utilize...

Top 20 online & TV Ads of 2015

Post by Felicity Whelan, Managing Director - GLUE Content The list of the top 20 ads of 2015 is finally here! The viral marketing company Unruly has canvassed the global ad market in search for the most compelling videos based on their shareability! Unruly looked for...