Post by Felicity Whelan, Managing Director – GLUE Content

You have just been asked to represent your organisation in some form of video content. What could this mean? YOU above all others have been selected. Perhaps this is the validation you’ve been waiting for, you’re gaining recognition for your expertise, hard work and dedication to the company. This could be THE moment that will propel you forward and solidify your future success. Heck, you could be CEO tomorrow!

But wait…. What are you going to wear?

Here are some tips from the experts:

  1. Solid Colour (no pastels)

There is a reason all news presenters and TV hosts wear colour – colour is your friend. Solid colours pop on camera helping you stand out, look vibrant and healthy. Pastels on the other hand, can drain your complexion, washing you out.

For example, look at this image:


I bet your eyes flicked between the ladies in bold pink and red before you really observed the lady in pastel.


  1. Avoid Black or white

“But black makes you look slim!” Forget it!

Black absorbs light and can make you look dull on camera. It also ages you and creates shadows on the skin. Navy (and I don’t mean midnight navy that is basically black) is equally as slimming and a far better alternative to black.

White is also something to avoid. White will add pounds and reflect studio light, which in turn, will distract from your face.


  1. Avoid the see-through shine!

Choose dense fabrics or thick cottons remembering what isn’t see-through in natural light might just become so under studio lights.

Furthermore, fabrics with shine will reflect light in all the wrong places potentially making you look large and lumpy. Matte fabrics are far more flattering on the body creating a smoother body profile line.


  1. Know your background.

An extreme example is as follows:



Knowing the background you will be filmed against is critical to ensure your outfit doesn’t clash or lose its intensity. For example, don’t wear a red dress to a TED talk but rather something that will compliment and pop against the red set and red backgrounds.


  1. Structure

So often body conscious women will wear flowy, unstructured outfits thinking they are hiding their bumps and curves. Possibly the worst decision you can make. Flow can create shadows that can appear like rolls of body fat on camera. Flow also hides shape and can make you look frumpy.

Wearing tailored structured outfits will streamline your profile and help you appear leaner than what you are. If you are conscious of curves, wear a structured jacked that you’re unable to pull shut in the middle. This will cover problem areas and showcase your outfit underneath, without adding extra bulky material to your side profile – which a regular undone jacket would.




  1. No stripes or patterns

Stripes can distract the viewer and patterns that look great in person often don’t translate well on camera.

Another problem with patterns is they age quickly, date stamping your video. Block colours will never go out of fashion and will always look good on camera.


  1. Situational Appropriate

Will you be standing or sitting on camera?

Cameras are usually positioned directly in front or sometimes slightly below if you are on stage.

Short dresses can look fantastic in real life however this doesn’t mean they will flatter you on camera.
If you are on a stage, a camera positioned below you and directed slightly upwards will see more than you’d care for.

When sitting, sort dresses ride upward and your ‘downtown’ can be perilously close to stealing the show.
Choose mid length skirts and dresses or a bright pair of pants.



  1. Know Your Colours

Everyone has colours that clash with their natural complexion and skin tones.

Make sure you pick a colour that complements you. If you aren’t sure, below are the safest colours.




Some people may think this is all superficial nonsense. However, having worked in this industry for over a decade I can speak from personal experience (both in front of and behind the camera). When someone is worried about how they look they generally perform poorly on camera. I don’t blame them; they are distracted and self-conscious.

By comparison, someone who can walk into an already stressful situation feeling confident and comfortable will always perform better. When you look good, you feel good. Simple. 



Felicity Whelan

Flick-blog-picFelicity has a decade of experience working as a presenter, host, MC, producer and content strategist. She’s worked both in front of and behind the camera for Fox FM, Triple M, Channel 9’s Today Show and Network Ten. She is now the founder and Director of GLUE Content and delivers video content for major corporates, creative agencies and sport brands. At the forefront of content development Felicity’s knowledge gives her an edge when it comes to driving engagement. Whether using the power of content to engage fans in sporting stadiums or innovating new ways for corporates to induct and train staff, Felicity is looking to the future and evolution of content by using the power of video to engage the next generation.