Post by Felicity Whelan, Managing Director – GLUE Content
1.Tell a story and keep it short
So much of really good video content comes down to how well you can engage, entertain or instruct you audience. Be clear and concise in your messaging and where possible utilize the power of storytelling. Video engagement starts to drop away dramatically after 1 min so utilize your time wisely.
2. Get to the point
You have approximately 15sec to grab your audiences attention so don’t waste precious seconds with a lengthily explanation of who you are. By the time someone sees your video content, they are usually either on your website, YouTube channel or on your social media pages and unless you are a celebrity then no one really cares who you are but rather what you represent and what you can do for them.
People are busy and want to be entertained, informed or educated quickly, so get to the point.
3. Use a tripod
Yes professionals like to put some movement into their shots. When we incorporate movement in a video, it is highly considered and filmed in an intentional way that adds to the overall purpose. Shaky iPhone footage that makes a viewer motion sick is not the same thing. As a novice videographer, one of the best things your can invest in is a tripod to ensure your viewer isn’t distracted while watching your video content.
Here is a link to a tripod that we think is pretty cute!
4. Be natural
Anyone who has even been told to ‘act natural’ will know it can have very detrimental consequences to our overall ability to perform. Being natural and relaxed on camera comes with practice.
5. Be Kind
No one ever likes hearing his or her own voice on voicemail and the same applies to video. No, your audience will not notice you look tired – remember, you are your own worst critic.
There are many affordable ways to light your videos. The best way to light a video and eradicate shadows is to buy an LED continuous light kit. We’ve found one here that’s worth a look. If you are just starting out and not yet ready to invest then there is a cheaper alternative – daylight.
If you are filming inside set up near a window. Window light is soft and natural and with the introduction of a few reflectors you can light an entire scene without the need for any additional lighting. If you are filming outside, pick your time of day wisely. The mornings and early evenings provide you with a soft natural light source and are the best time of day to avoid harsh shadows.
Felicity has a decade of experience working as a presenter, host, MC, producer and content strategist. She’s worked both in front of and behind the camera for Fox FM, Triple M, Channel 9’s Today Show and Network Ten. She is now the founder and Director of GLUE Content and delivers video content for major corporates, creative agencies and sport brands. At the forefront of content development Felicity’s knowledge gives her an edge when it comes to driving engagement. Whether using the power of content to engage fans in sporting stadiums or innovating new ways for corporates to induct and train staff, Felicity is looking to the future and evolution of content by using the power of video to engage the next generation.